Copy of advert

This is my attempt at copying and advert.

Existing

Copy

Importance of print Advertising

One of the first parts of the promotion that the audience members will see of the products will probably be the print advert in public places on billboards and places such like. Seeing the posters gives the audience member the outline of the album that will create an easily recognisable synergy from the poster image and information to the album The poster gives the audience member only the information need for them to quickly take interest in the product. The little of the information on the album would be things like Title, Release date and the Website address thus giving the audience member only the vital information of when and how to by the album. The poster being in public places widens the scope for potential audience members because the more people that see the advert the higher the percentage of them are likely to be interested so the more people that are interested there is a higher percentage of people that saw the advert are likely to buy the album.

Advert conventions

Copy of digipak

This is my effort at copying an existing digipak using Adobe  photoshop.



FRONT

BACK

Star Rules

After looking at other album covers a discovered it does not have to be a single image of the artist themselves because many of the more recent album covers haven't had an image of them selves at all or been a montage of images that have been much more abstract.

Bright colours feature in this cover but they are not all like this some of Examples album covers are very low key lighting. The low key lighting usually only features on Examples album covers when it is a image of just himself. The high key lighting covers are when there is more than image of him or non at all.

On most of Examples album covers his name has been very big this is something i think is should try replicate. I think that if I have my star in on the cover of my digipack that it will be quite abstract.

My rules:

Clear and big name of artist

Does not have to be of the artist

High key lighting if non or more than one image of the artist

Low key lighting if just the artist

CD Sales

This a a graph showing the number of CD sales from 2000 to 2011. The graph shows a big decline in from over 3 billion in 2000 to just over 1 billion in 2011. This shows that Cd's have become much less desirable since downloading song has become so easy from places like Itunes because it is much cheaper and easier.

Digipaks and CD Cases

 

This is an example of a digipack. A digipack has more sides so that the artist can have more information and more art work on the sides which makes the experience of having a CD rather than downloading much more appealing to the costumer. The extra art and information that come with a digipack add to the price of the digipack

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is a example of a CD case. The CD case is has 4 sides to it and only 3 of the sides usually have and art work or information on them. The because there is not much space on CD cases for any additional information or art work people don't want to pay as much for Cd's as they do for a digipack.

 

 

 

 

 

 

 

 

 



Font Tests

Example-Calibri (Body)

Example-Arial Black

Example-Accent SF

Example-Balloonist SF

Example-Basic Sans Heavy SF

Example-Basic Sans SF

Example-Berlin Sans FB Demi

Example-Blackoak

Example-Cairo SF

Example-Eras Bold ITC

Example-Gill Sans MT Extra Bold

Example-Gill Sans Ultra Bold

Example-Goudy Stout

Example-Jagger SF

Example-Lucida Console

Example-Rockwell

Example-Super Black SF

Example-Wide Latin

Artist promotion techniques

Artists such as Swedish House Mafia and Nicki Minaj although very different in the music they produce still use the same techniques in promoting themselves. They use many different ways to promote them selves some ways more strange than others. The more eccentric artist such as lady gaga and Nikki Minaj in comparison to the artists that publicising there music in a normal way a artists like Example or Swedish House Mafia.

Most big artists will advertise there song or album by using TV, You tube, skyscraper and banners on webpages (Face book, twitter, myspace and instergram) radio stations interviews mainly  radio 1) and or magazine articles.

EXAMPLE



The album from Example Evolution of man was released on 19 November through Ministry of Sound. One of the first ways that Example first promoted is album was when he tweeted that on the plane to Sydney, he planned on writing some songs for a new album and he would be listening to Kasabian's album Velociraptor! for lyrical inspiration. He then later also used twitter to announced his lead single was going to be ' say nothing' he also told his fans that he would premier on Monday 30 July 2012 on Capital FM. Example his Example's official YouTube channel to premier 'Come Taste the Rainbow'.

All of Examples logos he has on he albums and tour titles are in the same block font in block colour rectangle. He also so always has the name of the album in the same front as the logo but smaller under neither the logo. Most of examples logos and album names are in plain black only a few are different  colours. The evolution of man album cover is shows a young boy probably example himself in a picture being held up in front of a crowd i think trying to show how far example has come in his career as an artist.